Scrappy Fintech Marketing
Here you’ll find success stories and advice on DIY marketing from startups in the accounting and payments spaces. Learn to drive inbound demand from founders like you.
rThe #1 Myth About Marketing Your Fintech Startup with Juan Andrade
Rather than hiring a marketer, Juan Andrade decided to create a cross-functional team and manage marketing internally. Learn how he and his team marketed _rebank with an experimental mindset - and achieved stellar results.
How to Use Micro-influencers to Your Advantage With Christine Loredo
Christine Loredo initially went looking for larger influencers to drive growth for her bill management solution TiFiPay. She quickly learned micro-influencers were the key to finding customers at cost per acquisition, not sponsorship.
How To Leverage Accountants as a Marketing Channel with Michael Ly
Michael Ly built PunchPay to help SMBs get access to micro credit and installment loans. His experience in the accounting space led him to market his product to accountants - not his end customers. Find out how he made it work.
What’s It Like Launching on the Xero Marketplace? Just Ask Lianne Gatti.
Lianne Gatti launched a free trial of Konsolidator, a financial consoidation tool, on the Xero marketplace - with a 50% conversion rate to the paid product. Find out more about what she learned from the experience.
3 Lessons on Building Community with Laura Grandi-Hill
Laura Grandi-Hill built Off the Ledger, Airbase’s online community for finance and accounting professionals, from an initial 50 to 3,500 members in 3 years. Learn her top strategies for engaging and growing a community.
3 tips to build a winning LinkedIn strategy with Caleb Avery
Caleb Avery, CEO and Founder of Tilled, uses LinkedIn to drive 50% of his company’s leads through social - with his personal LinkedIn page as the top lead gen source. Learn his tips for creating a LinkedIn strategy that drives business growth.